Les Petits Chats


Pre-revolution Egypt was in such dire condition, that people tried to escape it all the time and in any way possible. One particularly popular place of escape was Egypt’s 60s and 70s, the so-called golden age. And one marketing ploy took full advantage of this “insight.” In the spring of 2010 Egypt’s premier real estate developer, Palm Hills, invited a select few of Cairo’s upper crust to the launch of their latest gated community project- and promised them a night to remember.

The treat? The reunion of Les Petits Chats, the legendary band of that cherished era. The band that attracted swarms of die-hard hipster fans to their summer concerts and nightclub sessions for two iconic decades was going to perform one last time, for them. What followed is marketing turned magic.

Beyond electrifying the crowds and reviving the past, that night reignited a flame within each one of the 6 band-mates, a flame that their present lives and life choices had to answer to.